The Truth’s Valley

Cable news nets run ad attacking Obama over and over — even as pundits note win-win for McCain

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Beginning on the afternoon of April 23, MSNBC, Fox News, and CNN aired a controversial ad by the North Carolina Republican Party attacking Sen. Barack Obama and Democratic gubernatorial candidates Beverly Perdue and Richard Moore at least 22 times combined, in most cases also noting that Sen. John McCain denounced the ad. As MSNBC political analyst Rachel Maddow and other media figures on MSNBC and CNN pointed out, the repeated broadcasts benefit the North Carolina Republican Party, which does not have to pay for them, and presumably benefit McCain, even as he is credited with taking the high road for criticizing the ad.

Indeed, according to an April 24 New York Times article, there had yet to be an airing of the ad paid for by the North Carolina Republican Party. The Times reported: “Republican officials in North Carolina said [the ad] would make its debut during the [April 24] 6 p.m. newscasts.”

As Media Matters for America noted, MSNBC also gave another ad attacking Obama free publicity. On the April 24 edition of MSNBC Live, while airing video of that ad, created by Floyd Brown, Contessa Brewer said, “Well, here’s the catch: Brown does not have a single ad buy in any TV market. Instead of paying for airtime, he just announces this in a press release for outlets like YouTube to pick up.” Brewer did not note the irony of her and MSNBC’s giving the ad free airtime while reporting that the producer was hoping for free airtime, although guest Craig Gordon, Newsday Washington bureau chief, made the point: “[W]e’re talking about it here today, so he probably accomplished what he hoped to accomplish.”

Kachinas

Fox News

On Fox News, the North Carolina Republican Party’s advertisement aired at least 10 times, with McCain’s condemnation mentioned in nine of the instances, beginning at 4 p.m. ET on April 23, including on the programs Your World with Neil Cavuto, America’s Election HQ, Special Report with Brit Hume, Hannity & Colmes, Fox & Friends First, and Fox & Friends.

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MSNBC

On MSNBC, the advertisement aired at least eight times, beginning at 1 p.m. ET, including on the programs MSNBC Live, Hardball with Chris Matthews, Race for the White House with David Gregory, and Verdict with Dan Abrams. Seven of those reports included McCain’s condemnation of the ad.

CNN

On CNN, the advertisement and McCain’s condemnation aired at least four times, beginning at 4 p.m. ET, including on the programs The Situation Room and Lou Dobbs Tonight.

CNN and MSNBC aired the ad despite pundits’ pointing out on both cable networks that doing so benefited McCain:

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